But with Ion Brilliance you may be able to stretch it to more like 8-10 weeks, thanks to the brand’s fade-fighting ColorLock technology. Most people need to re-apply permanent hair color every 6-8 weeks. Avoid environmental factors like sun and chlorine as much as possible. To maximize the lifespan of Ion Brilliance hair color, follow a regular regimen of sulfate-free shampooing, moisturizing masks or treatments 1-2 times per week, and limited use of hot tools. Your maintenance routine – Frequent shampooing, heat styling, and lack of conditioning shorten color life.Exposure – Sun, chlorine, hard water all accelerate fading.Your hair’s overall health and condition – Dry or damaged hair fades faster.Your natural hair color – Darker shades tend to hold better than light colors.The longevity depends on a variety of factors: With proper maintenance, you can expect the vibrant color results from Ion Brilliance permanent hair dye to last 4-6 weeks before you notice significant fading or a need for touch-ups. Protect hair from sun exposure with hats or gentle styles.Use a deep conditioning hair mask to lock in moisture.Don’t brush hair when wet for the first few days.Avoid chlorinated pools or hot tubs for the first week.Rinse hair in cool water instead of hot.Use a sulfate-free shampoo once you do shampoo to retain color.Rinse and air dry only for the first few washes to prevent fading.Avoid washing with shampoo for the first 2 days.There are a few things you can do after the initial dye process to help the Ion Brilliance color develop properly: This produces a deeper, richer, longer-lasting result. ![]()
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